There are some assignments that go beyond the brief. This was one of them.
Recently I had the privilege of visiting the Dorset and Somerset Air Ambulance to support their team with a bank of new promotional photography. From the moment I arrived at the airbase, it was clear just how much professionalism, precision and care underpin everything they do.
With operational costs of around £10 million per year and no direct government support, the charity relies almost entirely on public support and fundraising. In that context imagery isn’t a “nice to have”. It is a critical tool, because the right photograph can communicate urgency, trust and impact in a way words alone often can’t.
My objective throughout the day was clear: to capture the team in a way that reflects not just what they do, but how they make people feel. Professionalism, warmth, reassurance and expertise guided every frame.
The resulting images will be used across the charity’s website, social channels and print materials, helping them raise awareness, engage supporters and generate the funding needed to keep the service operational.
Ollie was incredibly professional and easy to work with, going above and beyond to capture the right images for us. For a charity like ours, strong imagery is essential in communicating the impact of our life-saving work.
Providing my services free of charge is part of an ongoing commitment to charity and community projects. This shoot is one I’m proud to have been invited to support.